Beyond CRM Data Integration: Riva and LinkPoint360

If your enterprise relies on Salesforce or Dynamics CRM, this comparison between LinkPoint360 and Riva is for you. Where LinkPoint360 provides basic data integration functions and limited inbox sidebar capabilities, Riva replacesand exceedsLinkPoint360 by bringing CRM, email, calendar, task, and contacts platforms together, allowing scalable, configurable access to customer data when and where it’s needed. Read on—and learn where LinkPoint360 reaches its limits and Riva soars. 

Capture, Curate, and Share Data When and Where It Matters – Even in Regulated Industries 

Riva ensures that data gathered in CRM is automatically available to users working in email, calendar, task, and contact platforms—and vice versa, thanks to its near real-time bi-directional sync. Riva’s fully customizable sidebar delivers access to current, comprehensive customer histories in the context that matters to end users. In contrast, LinkPoint360 is limited by longer sync cycles and restricted data rules and filters. Overall, LinkPoint360 works best in the tech stacks of budget-conscious small to medium businesses with simple data capture requirements. 

Automation + Human Intelligence = Continuous Intelligence 

Automation alone can’t handle the intricate and complex sales journeys of high lifetime value clients – much less the never-ending data update and refresh cycles across the organization. By bringing automation and human intelligence together, Riva develops a continuous data refinement process to deliver a reliable view of relationships tailored for scale and complexity. LinkPoint360 provides automation that best applies to simple, easily replicable sales processes for customers with lower average contract values.  

Configurable Views See Data in Context

Beyond CRM Data Integration: What Are You Trying to Achieve? 

If you’re looking for a way to connect CRM and email platforms, especially for basic dataflow requirements and simple sales processes, then LinkPoitn360 may be your solution. But if your organization deals with complex customer journeys and custom data needs, this is what Data Revenue Operations solve. Riva focuses on getting the right data to the right people in the right place. Riva – including its Rev Ops sidebar – is the missing piece to your tech stack if you want to align your platforms, people, and processes and deliver a better, consistent customer experience. 

Comparing Capabilities

CREATE DATA TRUST 

Connect Data Siloes 

CREATE DATA TRUST 

Connect Data Siloes
  • Supports multiple CRM and email instances, as well as hybrid cloud deployments. 
  • Undocumented support of multiple instances or hybrid deployments, which restricts support for complex environments. 

Sync Signals, Not Noise 
Sync Signals, Not Noise 
  • Customizable sync settings and tailored configurations available for admins to control which data flows into CRM. 
  • Sync settings are restricted to admins, the best practice to implement unified policies throughout the company. 
  • Limited sync settings and configurations available for admins. 
  • Users are allowed to edit their sync settings, which is not recommended as it can create disparate sync policies within an organization, along with performance, maintenance, or support training issues. 

Create Current Source of Truth 
Create Current Source of Truth 
  • Automated sync cycles can occur as frequently as every 60 seconds. 
  • Limited to 30min cycles for automated sync. 
Avoid Privacy Breaches 
Avoid Privacy Breaches 
  • Administrative gating capabilities so logging and sharing can be specifically configured to meet enterprise requirements. 
  • Proven security expertise with 3rd-party security certifications. 
  • LinkPoint360 offers limited, simple privacy and security settings. 
  • No security certifications. 

IMPROVE PRODUCTIVITY 

Access Customer Data in Context (Requires High Data Quality) 

IMPROVE PRODUCTIVITY 

Access Customer Data in Context (Requires High Data Quality)
  • Multiple configurations of sidebar are available to admins (objects/ fields/ features), including roles-based views of data. 
  • Admins can only access limited sidebar configurations (mostly feature-related, not objects/field visibility). 

Make Cross-Team Collaboration Easier (Requires High Data Quality) 
Make Cross-Team Collaboration Easier (Requires High Data Quality) 
  • Captures and shares meeting notes with all relevant stakeholders in a few clicks. 
  • Meeting Recap feature for standardized meeting feedback. 

Remove Scheduling Friction with Customers 
Remove Scheduling Friction with Customers 
  • Booking tool designed for enterprises – with sync and governance rules built in.    
  • Riva’s meeting scheduling tool offers advanced capabilities like including internal attendees’ availabilities. 
  • Meeting scheduling tool with limited capabilities, only available for Office 365. 

SUPPORTED SCALE 

Make Existing Systems Work and Connect 

SUPPORTED SCALE 

Make Existing Systems Work and Connect 
  • Sidebar and drop folder workflows that leverage human intelligence for updated, unified customer data across all systems, even for regulated industries 
  • Restores customer-facing teams’ support of the software while implementing strong data governance principles across the organization 
  • Automates data capturing and surfacing for simple processes and elementary requirements
  • While support of the software is built for customer-facing teams, no process enforces the level of data governance required for organizations in regulated industries 

Make Managing Enterprise-Level Data Easier 
Make Managing Enterprise-Level Data Easier 
  • Riva is an expert on enterprises in regulated industries, tailored for scale and complexity. 
  • LinkPoint360’s solution does not offer the data governance and dataflow configurations that satisfy most enterprises. 

We’re Here to Help. We Make Revenue Operations Easier.

We understand that researching and choosing the right revenue data ops solution is challenging. That’s why we’re here. Talk to one of our Riva specialists today to find the rev ops solution you need to connect your revenue and communications data—and start leveraging the full potential of your CRM.