Staying competitive requires understanding trends. Here are three emerging trends that are high on the radar of global business, CISO, and IT leaders in banking and financial services.

1. Create More Meaningful Customer Interactions

Enterprise applications are essential to every global business. We rely on them to provide meaningful context and up-to-date customer data to drive the business forward.

A serious concern for organizations with complex and often hybrid environments is integration and the lack of interoperability between these platforms. Enterprise applications aren’t designed to share data.

Vital customer data gets trapped in individual calendars and inboxes – never making its way to CRM – hindering employees who can’t trust the data displayed on their screens. Not only is this frustrating for employees and customers, but it can also be seriously detrimental to your CRM ROI.

Global leaders see this as their number one challenge. They recognize the importance of identifying and investing in technologies that create seamless interoperability across CRM, calendar, and inbox. Many see success in these investments that have allowed their teams to quickly surface the data they need to create more meaningful interactions. They can make better business decisions based on quantitative facts instead of qualitative assumptions. These leaders experience a marked improvement in productivity and data accuracy because their staff is no longer hampered by repetitive data entry.

2. Balance Privacy, Security, and Compliance with Business Needs

Organizations must strike a delicate balance between providing the business with the tools it needs to grow while meeting privacy, security, and compliance requirements. Accurately recorded must be available across business applications for employees who require it to serve customers and grow business.

At the same time, business requirements shouldn’t overshadow the need for client CRM data privacy, security, and compliance requirements.

Data breaches and initiatives like GDPR and the California Consumer Privacy Act have reinforced the need for financial institutions everywhere to ensure that client data is protected.

Financial organizations must ensure staff can see only the data they’re authorized to, storing data in secure and approved locations, and taking appropriate safeguards to protect sensitive client data.

3. Creating a Framework for Successful Meeting Outcomes

Poorly managed meetings negatively affect business growth while successful meeting outcomes move business forward.

Client-facing meetings drive the workweek of wealth management advisors, investment bankers, insurance agents, and other relationship managers – who rely on their calendars for these activities.

The most competitive financial services institutions incorporate technology, applied intelligence, and best practices to improve meeting outcomes.

The right technology can help organizations better track meeting attendance, gather feedback on meeting success, and record the next steps and action items needed to improve expectations and outcomes.

How to Action These Trends in Your Business

If you’re ready to turn your organization’s everyday interactions into extraordinary experiences, think Riva. Riva is helping enterprise businesses – including 15+ of the world’s largest banks and financial institutions – sync their business applications while respecting strict industry compliance, security, and privacy requirements. With Riva, it’s easier to achieve than you may think.