See the Trends First with the Proven Power of Revenue Data Ops
Keeping your enterprise competitive continually challenges your ability to recognize—and respond to—industry trends. In this post, you’ll read about three trends changing the way financial services firms think about customer data—and highlight the need to build customer trust. So whether you’re a CISO, an IT leader, or another stakeholder charged with helping your enterprise navigate the path to short- and long-term success, we encourage you to read on.
1. Create More Meaningful Customer Interactions
From CRM to email, calendar, contacts, and apps like Teams, Works, Zoom, and Slack communications, different revenue, and communications platforms are essential to every global business. The odds are good that one functions as your system of record and the other functions as your system of action.
For most enterprises, reliably, consistently, and securely integrating customer data is challenging. Different teams and users rely on different platforms—CRM, email, communications, and more—and enormous volumes of customer data they gather daily end up siloed—and disconnected. As a result, end users are expected to manually update the applications they don’t use with the data gathered in those they do. Then, due to errors, omissions, and redundancies in that data, stakeholders lose trust in enterprise data—and customers end up frustrated and ill-served.
Global leaders in the financial services industry have recognized this challenge—and they’re increasingly aware of the importance of identifying and investing in technologies that create a seamless connection between revenue and communications stacks. Many realize the value of revenue data operations solutions that unify, govern, and distribute high-quality, trustworthy data their teams need to create more meaningful customer interactions. Go-to-market teams can make better business decisions based on quantitative facts instead of qualitative assumptions. And as industry leaders embrace revenue ops technologies, their organizations experience marked improvements in productivity and data accuracy because their staff is no longer hampered by repetitive data entry—or stymied by incomplete, inaccurate customer histories.
2. Balance Privacy, Security, and Compliance with Business Needs
Your organization must strike a delicate balance between delivering comprehensive customer data to end-users—and meeting privacy, security, and compliance requirements. High quality
customer data must be available across business applications for employees who require it to serve customers and grow business—but sensitive data must be carefully governed to prevent misuse or disclosure to unauthorized parties.
In light of highly-publicized data breaches, regulations that govern security and sharing of data like MNPI – GDPR, the California Consumer Privacy Act, etc. – have highlighted the need for advanced data governance rules when capturing, storing, and creating data flows. Accordingly, those organizations must ensure staff can see only the data they’re authorized to, store customer data in secure and approved locations, and diligently enforce appropriate safeguards to protect sensitive data.
3. Establish a Framework for Successful Meeting Outcomes
While poorly managed meetings negatively affect business growth, well-managed meetings are essential for the success of efforts to advance shared business objectives.
Client-facing meetings drive the workweek of wealth management advisors, investment bankers, insurance agents, and other relationship managers who rely on their calendars for these activities. That’s why successful financial services institutions incorporate revenue data ops solutions that include tools that improve meeting outcomes. The right rev ops platform can help organizations to improve meeting tracking, gather feedback on meeting success, and record the next steps and action items.
How to Address The Business Trends That Matter
If you’re ready to turn your organization’s everyday interactions into extraordinary experiences, Riva’s ready to help. Today, Riva helps mid- and large-sized enterprises, including 15+ of the world’s largest banks and financial institutions—to unify, govern, and distribute customer data siloed in CRM, email, calendar, contacts, and communications platforms, while respecting strict industry compliance, security, and privacy requirements. With Riva, data trust, improved productivity, and higher customer lifetime value is essential—and attainable—enterprise goals.
