Understand the increasing shift in customer-centricity in the life sciences industry and why having a solid CRM strategy is important going forward.

Key Takeaways

In this webinar we cover:

  • Discuss the dependency that companies are having on customer relationship management systems to help them be successful.
  • Review some unique and common challenges that are holding back life sciences companies from achieving their CRM goals.
  • Looking at the key drivers for adopting a successful CRM strategy that can ultimately de-risk your CRM investment and boost results throughout the organization.
  • Research that shows what the industry is doing in response to Covid19.


  1. Customer focus in life sciences
  2. Unique CRM challenges in life sciences
  3. Adding value to your CRM strategy
  4. The next normal

Breakdown of Minutes

  • 1:40 – Agenda
  • 2:45 – Customer focus in life sciences
  • 6:10 – Unique CRM challenges in life sciences
  • 14:05 – Adding value to your CRM strategy
  • 17:35 – The next normal

Let's Write a Success Story Together

Making the most of your tech stack isn’t just a good idea: it’s good business. And while streamlining your tech stack necessarily involves a hard look at what you have, it also requires a close look at what you don’t. If you rely on CRM and email, calendar, and contacts platforms, it’s time to take a closer look at the power of Riva revenue data operations to make your revenue and communications data work better.