Understand the increasing shift in customer-centricity in the life sciences industry and why having a solid CRM strategy is important going forward.

Key Takeaways

In this webinar we cover:

  • Discuss the dependency that companies are having on customer relationship management systems to help them be successful.
  • Review some unique and common challenges that are holding back life sciences companies from achieving their CRM goals.
  • Looking at the key drivers for adopting a successful CRM strategy that can ultimately de-risk your CRM investment and boost results throughout the organization.
  • Research that shows what the industry is doing in response to Covid19.

Agenda

  1. Customer focus in life sciences
  2. Unique CRM challenges in life sciences
  3. Adding value to your CRM strategy
  4. The next normal

Breakdown of Minutes

  • 1:40 – Agenda
  • 2:45 – Customer focus in life sciences
  • 6:10 – Unique CRM challenges in life sciences
  • 14:05 – Adding value to your CRM strategy
  • 17:35 – The next normal
Meet Team Riva at Salesforce World Tour NYC on April 25!
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