Over the course of the past several years, CRM has attained “essential” status for businesses of all types—and all sizes. With its ability to memorialize and manage the customer journey, solutions like Salesforce are nearly ubiquitous—in businesses of every size. But while CRM functionality and adoption has grown, workers still live and work in their tried and tested enterprise email and calendar apps. Unfortunately, this creates a data gap, where customer information captured in CRM must be manually shared to non-native email and calendar apps—and vice versa—in order to ensure comprehensive customer histories. And when manual entry is overlooked, the customer experience inevitably suffers.
Fortunately, third-party data integration developers have stepped in to fill this gap. Today, enterprises can turn to a number of established data integration solutions that seamlessly share customer data gathered in CRM, email, and calendar apps. As a result, stakeholders in enterprises of all sizes can gain access to comprehensive customer histories—helping to build customer relationships without relying on the inefficiencies of manual data entry.
Today, many enterprises rely heavily on both Salesforce and Gmail. As a result, there are lots of data integration solutions available. After narrowing the field to identify best-in-class options, enterprises are left to determine which of those solutions is the best fit for their needs. As with nearly any technology purchase, factors like enterprise size, cost, scalability, data gating, security, and regulatory compliance all come into play. Once those considerations are weighed, the field narrows quickly to reveal the best, most cost-effective Salesforce-to-Gmail connector solution for each organization’s needs.