6 Ways to Convince Your CFO to Invest in Customer Data Operations
Most enterprises invest in CRM to establish a shared repository for the vital—and valuable—customer data gathered in the ordinary course...
Most enterprises invest in CRM to establish a shared repository for the vital—and valuable—customer data gathered in the ordinary course...
When it comes to timely technology improvements, the price of doing nothing is high. Consider Southwest Airlines. After decades in...
In the world of data, it can be challenging to stay abreast of the lightning-fast evolution as yesterday’s burning concern...
If you’ve ever experienced tunnel vision—where you become so fixated on a single idea that you simply can’t see anything...
There’s a good reason financial services customers have some of the highest service standards of any industry: their wealth is...
Compelling Cost Savings, Increased Security, Flexibility, and Reliability Are Tipping the Scales Toward Cloud Migration. In today’s data-driven business environment,...
Salesforce and Outlook are two indispensable applications used by multiple businesses nowadays. However, with the upcoming retirement of the Salesforce...
Creating a Unified View of Customer and Deal Data. Sometimes, it’s worth taking a step back to focus on customer...
Facing the CRM/Email Divide If your enterprise relies on Salesforce, there’s a good chance that’s not the only platform your...
Long-Term Customer Retention: Data Is the Key From an ROI standpoint, there’s no contest: dollar-for-dollar, the resources your enterprise directs...