Data Observability: The Essential Path to Data Quality—and Data Trust
In the world of data, it can be challenging to stay abreast of the lightning-fast evolution as yesterday’s burning concern...
Data For Everyone: An Organizational Approach to Eliminating “Silo Vision”
If you’ve ever experienced tunnel vision—where you become so fixated on a single idea that you simply can’t see anything...
Cloud Migration for Your Customer Data: Is It Finally Time to Make Your Move?
Compelling Cost Savings, Increased Security, Flexibility, and Reliability Are Tipping the Scales Toward Cloud Migration. In today’s data-driven business environment,...
5 Key Reasons Why Customer Retention Leads to More Revenue
Long-Term Customer Retention: Data Is the Key From an ROI standpoint, there’s no contest: dollar-for-dollar, the resources your enterprise directs...
“Savings” That Don’t Add Up: 7 Hidden Carrying Costs of Native CRM Connectors
Native CRM Connectors Can Compromise Data Trust, Compliance, and Productivity We’ve all been caught in the vice of choosing between...
5 Data Trust Solutions to Reduce Risk of Bad Revenue Data
Connect Data in Communications and Revenue Stacks to Improve Trust In Part I of this series, we shared a roster...
5 Data Trust Challenges: How Disaggregated Data Puts Your Enterprise at Risk
Data Trust Suffers When Your Communications and Revenue Stacks Don’t Talk to Each Other Shopping for a new (or improved)...
From Skeptics to Superusers: Turning the Tide on Low CRM Adoption
It’s a problem that plagues nearly every IT leader: low CRM adoption. And it’s frustrating. You’ve implemented the software. You’ve...
Customer Data Compliance and CISO Peace of Mind
Customer Data Compliance: The Key to CISO Peace of Mind When customers interact with businesses, it’s often taken for granted...
Harnessing the Power of Contextual Customer 360 Data
What is Contextual Data and Why Does it Matter? Strong customer relationships in the age of digital transformation aren’t a...